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Building A Killer Online Press Center: An Insider’s Guide To Bringing The News Media To Your Web Site Directory Free Online Articles Why Submit Articles? Top Authors Top Articles Article FAQ ABAnswers Publish 0 & & $. browser. MSIE) {var ie_version = parseInt ($. browser. version) if (ie_version Login via RegisterHello Sign Out Home My E-mail Password Remember me? Lost Password? Home > > Marketing Press Releases & gt , Building A Killer Online Press Center: An Insider’s Guide To Bringing The News Media To Your Web Site Categories AdvertisingArts & EntertainmentAutomotiveBeautyBusinessCareersComputersEducationFinanceFood and BeverageHealthHobbiesHome and FamilyHome ImprovementInternetLawMarketingNews and SocietyRelationshipsSelf ImprovementShoppingSpiritualitySports and FitnessTechnologyTravelWriting Building A Killer Online Press Center: An Insider’s Guide To Bringing The News Media To Your Web Site By: Joe Dysart Posted: March 8, 2010]]> One of the great secrets of the Web Is that with a killer online press center, you’ll be Able to Attract many more editors and reporters to your company website, and generated many more stories about your firm in the news media. The trick to putting together an online presence is Such Knowing how to trigger story ideas, Knowing how to relentlessly Promote what you’re offering, and Being sure to post the equivalent of a neon? welcome ‘sign for members of the press who stop by. “News publicity costs you nothing,” says Thomas Wong, author of “101 Ways To Boost Your Web Traffic.”? “It Often Produces better results Than advertising, Because people trust news articles More Than sales ads. Press releases Often lead to personal interviews on the phone or TV or radio appearances, Which can make you and your Web site very popular. “In fact, there are so many tactics and new Web technologies available for courting the news media, building a killer press center on your company Web site can Become an ever more sophisticated, ever more free publicity generating pursuit. But for starters, here’s what you’ll Want to do: * Web Offer Friendly press releases: While Some text, quotes and contact info is good to start for a press release, you’ll get better with online play if you press relations optimize press releases for the Web This Means for embedding relevant keywords in the press release headline, as well as in the text, if possible, So It Can Be Easily found by the search engines. It’s Also a good idea to make it easy for others to spread the word about your release – press release written by a crack writer – by adding a social bookmarking tool like AddThis. Another good practice is to ENSURE visitors can effortlessly cut-and-paste your text press release into an MS Word or similar word-processing document. (On Some sites, press release text is impossible to copy, others use Adobe. PDF documents, Which are Sometimes tough to cut-and-paste.)? * Trigger coverage with other content:? Editors and writers are always hungry for story ideas, I know you can never offer too much story idea content in your press center. The over-arching guideline here is to Clearly That was all – or as much as possible – of the content you post can be Directly quoted by editors and reporters. The Importance of this practice can not be overstated . Essentially, this permission can save the little press five days of phone tag with your company, and the mean difference Between getting covered, and Being skipped over for a more press-friendly company. Specific content ideal for launching press coverage includes company white papers , as well as executive quotes on recent industry news, Legislation or studies. The press loves Also transcripts of executive speeches They can quote (always include a name and title), transcripts of recent company Webcasts, company case studies, industry survey results, and customer / client testimonials. (Always include a name, title and company for the testimonial.) If you’re lucky enough to Have Already Been Covered, These Also offer links to news stories. * Add dimension with rich media? Once you ‘ Implemented you the essential elements of your press center, mixing esoteric in rich media like Web video, podcasts and even virtual reality can bolster your message in an Extremely compelling way. Besides posting videos on YouTube like your company Thousands of other Firms, You Can Also embed a YouTube video player on your own Web site for free.? YouTube offers a video on how to do this, as well as a companion video on how to customize the player. One caveat: have your attorney look at YouTube’s fine print before you get too aggressive or the player using the YouTube site strictly for advertising your company. As with many things Web, this area is still very gray. Other multimedia you can add to your site are podcasts (check out Podcast Directory for all the skinny on Those), and virtual reality, or 3D-like moving images. Software for creating virtual reality includes Quicktime VR and IPIX. * Become a media authority: You’ll get even more coverage if you Establish one or more executives at your company as a media authority. Blogs are one of the Quickest ways for an exec to loom large before the press – But only if the blog is interesting and insightful. One of the Easiest Ways to guarantee this is to Simply hire a good ghost blogger. Meanwhile, You Can Enhance the credibility of your media execs authority by publicizing Them on the Various “expert stables” on the Web – places WHERE Recognized Authorities gather to be quoted by the media. Some of the more prominent stables includes Profnet, and ExpertClick. * Be charming:? Most companies ‘get’ that offering a name, voice and email contact info for all key personnel in your public relations press center is a good start. But The Same contact info for key executives who are open to Being interviewed is even better. A promise – and practice – to turn around all press requests Within 24 hours will go even Further Towards winning you instant Friendships in the press. And a Stated openness to Quickly Respond to medium “email interview” will inspire reporters to wonder if they’ve died and gone to heaven. * Tweak under the hood:? During the past Few years, Google has released a number of free tools designed to help your press center Appear as high as possible on Google search engine returns.? Sign up for a free Google Webmaster’s account and All These tools are yours to use. Plus, ounces your press center is search-friendly for Google, the center will Also be optimized for Most of the other major search engines as well. While you ‘ re at it, Also be sure your press center downloads like quicksilver.? For speed optimization tips, check out Andrew B. King ‘s book, “Speed ??Up Your Site.” Founder of Web Site Optimization, LLC, King Also offers a free toolthat will Check to see if your press center is optimized for speed. * Promote relentlessly:? One of the great equalizers of the Web Is that a tiny, nimble company can leap ahead of the largest goliath with the right promotion. Offering a company press releases and e-newsletter gets this process started.? But You Can Also offer the examination information via RSS (Really Simple Syndication) feeds, for news reporters who like Their That Delivered via technology. (page IceRocket will make your RSS-friendly for free. ) * Other Tactics That Work:? Circulate your news through a professional press release distribution service like PRNewswire, or via free services (use keywords “free press release distribution” These to find on the search engines.) Post a “send-this- page-to-a-friend “button on Every page of your press center, and Web site. Establish an industry links directory with FocalMedia’s PowerSeek SQL or similar software to Attract more traffic to your site. Add a live chat room to your press center if you have a staff person who can babysit it? LivePerson is one of many good live chat solutions. And Establish a presence on social networks like Facebook, Twitter MySpaceand, as well as in virtual worlds like Second Life if your target audience Tends to cluster there. Measure your success: The Quickest Way to an Increased press center budget, as we all know, is quantifiable results. Document how journalist has Increased traffic on your press center with Google Analytics, Another free program.? Or, if you’re Looking for even more robust analytics, check out software like Coremetrics, WebTrends and Omniture. Safeguard your reputation:? Once people start talking about your company on the Web? Including editors, reporters, bloggers and others? make sure they’re not engaging in libel, slander or other image-tarnishing talk. Specific service providers who will help you out with this reputation monitoring includes Dow Jones Insight, Nielsen Online, and BlogSquirrel Webclipping. com. Joe Dysart – About the Author: Joe Dysart is an award-winning journalist with 20 + years experience, and author of the free ebook, “Killer Press Centers Demystified:? Bringing an insider’s guide to the news media to your Web site.” http://www. killerpresscenters. Appeared with Joe’s work has more in Than 200 publications, Including The New York Times and the Financial Times of London.? He is editor & Also publisher of KillerPressCenters. com. Source: http://www. articlesbase. com / press-releases-articles / building -a-killer-press-online-center-an-insider039s-guide-to-Bringing-the-news-media-to-your-web-site-1957230. html]]> Increase your traffic today just by Submitting articles with us, click here to get started. Liked this article? Click here to publish it on your website or blog, it’s free and easy! Rate this article 1 2 3 4 5 vote (s) 0 vote (s) Feedback Print 0) ch_selected = {Math. floor (Math. random () * ch_queries. length) if (ch_selected == ch_queries. length) ch_selected -; ch_query ch_queries = [ch_selected];}} catch (e) = {ch_query document. title;}]]> Article Tags: online press center, press release writer, copywriter, news publicity, free publicity, press relations, writer Latest Press Releases Articles GoTrack Vehicle Tracking is Ideal for Consumer as Well as Fleets GPS Vehicle Tracking is Easy to Use and Effective in Maintaining Vehicle Safety By: Gotrackinc > Marketing Press Releases May 24, 2011 Main Virtual Office is the Secret to Business Success Professional and Courteous Phone Answering Companies Ensures Secure New Clients and Promote Loyalty By: Virtual Main Office Marketing > Press Releases May 24, 2011 Atlantic Toyota Prius Shoppers See Inventory Stock May Return to Japan Dealerships As the disaster in June Since March, the production of the Prius hybrid Almost dropped to nothing as production plants and parts Were in short supply. 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